Wisconsin trademark licensing

Manipulations and adjustments to that art must be made by University Relations designers. Exceptions to this policy for use specifically on branded merchandise typically for retail uses can only be granted by the Office of Licensing and Enforcement.

Regardless of whether advanced approval is sought and granted, all licensed items are submitted to CLC for approval before production can begin. UWM reserves the right to take appropriate action when confronted with unauthorized use of its trademarks. Such actions may include the confiscation of the goods, financial penalties, cease and desist orders and other legal action. Membership in these organizations helps UWM ensure products bearing its name and logos are manufactured in facilities that respect their workers and treats them well, meeting fair labor standards and upholding human rights.

Both organization produce written standards that licensees, and their suppliers, are required to maintain. Use of Licensed Vendors Any entity producing items bearing the trademarks, logos, names or references to the University of Wisconsin-Milwaukee or its affiliates must be licensed, and any campus department or student organizations must order branded merchandise apparel and non-apparel from licensed vendors. NOTE: Supply chain issues are currently greatly increasing shipping and delivery times Royalties A 12 percent royalty on the wholesale price of all branded merchandise purchases will be paid by licensed vendors to the University.

Logos, Marks and References The use of all University logos, marks, name references or any affiliation indicated on merchandise must be approved by the Office of Licensing and Enforcement. Licensed vendors have access to all University-approved marks. University of Wisconsin—Madison. These policies will be reviewed and revised as needed.

Appropriate Use of Marks University marks may not be used by non-university entities, or in connection with non-university products or services, without institutional approval. For use of marks on commercial products, such as apparel, approval is granted by the Office of Trademark Licensing.

For use of marks on non-commercial but external items, such as non-university websites, publications, etc. No other department, unit, employee, or student of the university is authorized to approve or consent to the use of university marks by a non-university entity.

No department, unit, employee or student of the university shall use or develop any variations of university marks without prior written authorization from the Vice Chancellor for University Relations or designee. That office reserves the right to institute a review process for such uses to ensure adherence to these policies.

All depictions of university trademarks, and of all their variations or revisions, must conform to established design specifications. The university earns an 8 percent royalty on each item sold. Half of all royalty revenue goes to the Athletic Department, while the other half goes to financial aid for needy UW students, called Bucky Grants.

University of Wisconsin—Madison. UW hires new trademark licensing director July 24, Share via Twitter.