Blue and red ocean strategy pdf

If we cant meet their immediate need send them to where they can i. By engaging with users we capture examples of howthe Smartpen is being used 2. Twitter, the blog, and Facebook attract users who want to share ideas and experiences.

Summary Smartpen needed to compete against a major legacy retailer for sales of the Livescribe Pulse Smartpen. Solution: 1. Smartpen used Blue Ocean Strategy to identify noncustomers and the barriers that prevented them becoming customers.

Social Media provided the means to capture these noncustomers and create a blue ocean outcome. Source: W. Open navigation menu. Close suggestions Search Search. User Settings. Skip carousel. Carousel Previous. Carousel Next. What is Scribd? Explore Ebooks. Bestsellers Editors' Picks All Ebooks. Explore Audiobooks. Bestsellers Editors' Picks All audiobooks. Explore Magazines. Editors' Picks All magazines.

Explore Podcasts All podcasts. Difficulty Beginner Intermediate Advanced. Explore Documents. Uploaded by Robbi Wan. Did you find this document useful? Is this content inappropriate? Report this Document. Flag for inappropriate content. Download now. Related titles. Carousel Previous Carousel Next. Internationaltradefinancesummerinternshipproject Phpapp02 Phpapp Jump to Page. Search inside document. Which factors should be reduced well below the industrys standard Which factors should be created that the industry has never offered?

Reduce Which factors should be reduced well below the industry's standard? Raise Which factors should be raised well above the industry's standard? Create Which factors should be created that the industry has never offered? Raised Fun. COST Can you attain your cost target to profit at your strategic price? Principles Risk Factors Formulation Principles.

Organizational risk Build execution into strategy Management risk. Value Innovation. It helps you create customers and stand out from the competition. File Name: red ocean strategy vs blue ocean strategy pdf. Red Ocean vs. Blue Ocean Strategy. How to pay a babysitter on the books. Health education and community pharmacy book download.

A court of thorns and roses book online free. Family and friends 1 class book pdf free download. And the truth will set you free book. Interested in buying the book? Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand, making the competition irrelevant.

File Name: red ocean and blue ocean strategy pdf. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

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